Exploring AI’s Role in Modern Marketing at INOTEX 2025

Majid Qaqazani, Marketing VP of Kipa Company, addressed the transformative role of artificial intelligence in financial marketing during his talk at INOTEX 2025, emphasizing that AI strengthens human creativity rather than replacing it.

In his presentation titled “Creativity in Financial Markets: From Human Imagination to AI Magic,” Majid Qaqazani explained the three core goals of creativity in financial marketing: differentiation, attention-grabbing, and emotional connection. These pillars collectively form the foundation of effective financial campaigns.

Key Elements of Creativity
Qaqazani outlined the essential components of creativity, including precise audience understanding, impactful storytelling, and calculated risk-taking. He emphasized that creativity without data-driven insights is ineffective in financial markets. Striking a balance between innovation and clarity in messaging is crucial for success.

The Fusion of Creativity and Data Analysis
He highlighted how data analysis complements creative financial campaigns, enabling measurable results. Creativity evolves through three stages: human imagination, data-driven creativity, and scalable creativity powered by technology.

AI as a Creativity Enhancer
Rejecting the notion of AI replacing humans, Qaqazani described it as a tool to amplify creativity. AI contributes through time-saving, precision, personalization, and enhanced innovation, making it indispensable in modern marketing strategies.

Impactful Statistics
He shared impressive figures showing that personalized advertising in the financial sector boosts customer loyalty by 41% and conversion rates by 37%, showcasing the synergy between human creativity and AI capabilities.

Qaqazani concluded: “Success in today’s financial markets requires a harmonious coexistence between human creativity and AI’s analytical power. This collaboration will redefine the future of marketing.”