INOTEX 2026 Panel Highlights Business Resilience Strategies Amid Recent Crises

During a specialized panel at the Iran International Innovation & Technology Exhibition (INOTEX), executives shared firsthand experiences of managing businesses through recent regional conflicts and infrastructure disruptions. According to the INOTEX 2026 News Center, the discussion highlighted that surviving severe shocks requires proactive preparation rather than reactive measures.

Key resilience strategies and operational insights highlighted include:

• Maintaining Morale and Normalcy: Ahmad Momeni, CEO of Dezhpad, highlighted the importance of preserving employee morale and maintaining a sense of normalcy in the workplace, even when facing direct infrastructure damage.
• Proactive Scenario Planning: Farzad Azari, CEO of Hashur, stressed that 24/7 service providers must pre-emptively develop contingency plans and clearly define team roles to ensure service continuity during internet or operational disruptions.
• Long-Term Strategic Vision: Ahmadreza Barakatin, Secretary of the Isfahan Family Business Promotion Association, noted that family businesses inherently possess higher resilience due to their multi-decade strategic horizons, which mitigate the impact of short-term market shocks.
• Strategic Diversification: Diversifying business activities and revenue streams was cited as a critical buffer, preventing total operational collapse when specific sectors face severe, localized disruptions.

Amir Taghavi, founder of Saei, concluded that while crises push organizations to their limits, they also expand institutional capacity and deepen the commitment of the workforce, provided that leadership maintains a clear, adaptive roadmap.

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