Storytelling in Advertising Reviewed at INOTEX 2024

Elaborating on storytelling in advertisements, the guest of Faris Awards Bharat Avalan said: Stories create lives.

When I travel, I like to meet people, he added.

I like to fill my life with stories and things that I can tell people, I believe that stories create lives.

When we talk about innovation, it means to raise the quality of life, there are moments in life when we use advertisements, he noted.

You can see how advertisements and brands bring people together in countries with different religions, he said adding that brands can also introduce the value of people.

Established in 1938, the International Advertising Association is the only global association that represents all areas of the marketing and communications industry.

For over eighty years the IAA has championed key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education and professional development.