Dezhino Smarter Advertisement, A New Solution to Fight Ad-Frauds

Preventing online advertising fraud is one of the concerns of business owners and advertising campaigns. Dezhino Smarter Advertisement at Azadi Innovation Factory has improved advertising campaigns and investigate user behavior to optimize these ads by using artificial intelligence.

Today, all the businesses that have advertised through advertising network or Google Ads have noticed fraud, and this issue has become one of the most important concerns of businesses in online advertising.

Dezhino Smarter Advertisement, one of the startups located in the Azadi Innovation Factory (Iran International Innovation District Branch, Pardis Technology Park), has identified and managed inputs with the help of artificial intelligence and helped improve the performance of the advertising campaign.

Co-founder of Dezhino Smarter Advertisement Aref Sha’abani said: One of the challenges faced by various companies was the protection of the internet marketing ecosystem against online advertising fraud.

Dezhino Smarter Advertisement started its activity with the aim of creating a platform to solve this problem in Azadi Innovation Factory.

Dezhino artificial intelligence engine checks any interaction and session to the online ad in real time, he said.

It also identifies incoming traffic from the origin and fraudulent publishers based on various reports, he added.

Various challenges such as manpower consumption, low speed and low accuracy have made the Fraud Detection Platforms important, he noted.

Using artificial intelligence, these platforms solve the problems of advancing ads in the data collection and data analysis, he stated.

Detection Service for providing fraud detection services and checking valid and invalid traffic, and Performance Service for providing necessary reports and appropriate alarms for decision making to improve the campaign, are our two main products in Dezhino, Sha’abani said.